Nuttersons | Trial

Project Overview

Client name:	Rob Worsley & Jon Fiddle
Business name:	Vibe Manchester
Business type:	Coffee shop / Jazz bar
Launch date:	6:00pm, 26th April 2019
Project overview:	Create logo and promotional flyer

Introduction

My business partner (Jon) and myself will be opening a coffee shop / jazz bar in Manchester, named Vibe Manchester. Jon and myself have experience running a successful caf? whilst we were based in Brazil. We understand this industry and how everything functions together to create an efficient and profitable business. However, we do need help branding our company with an aesthetically enticing face that stands out above the rest, highlighting our unique approach and positive vibes amongst our competitors.

Vibe Manchester will stand as a caf? throughout the day, we want to host a warm and inviting atmosphere within the shop that allows customers to relax and 'chill out'. Towards the evening, the bar will transform into a jazz lounge with live acts playing and drinks flowing.

Audience

Seeing as though our business almost transforms into a different one in the evening, it's hard to pinpoint an exact audience. In terms of the coffee shop throughout the day time, we aim to attract young professionals, as it is a mere 3 minute walk from Manchester's business district, Spinningfields. This demographic will be plentiful throughout the day - tens of thousands of people walk through deansgate everyday and we are in the centre. Everyone is a possible customer so we don't want put other people off by specifically targeting a select audience.

Towards the evening when the live music starts and the bar opens, there are definitely people we do and don't want inside Vibe Manchester, but again we don't want to specify an exact demographic. We aim at making the bar inviting for couples, small groups of friends and music lovers aged 20 - 50 ideally. People we don't want are large groups of boys and girls, heavy drinkers or anyone being a bit too rowdy.

Depending on what acts are on, the audience will always vary. For example, 'country' night and 'reggae' night won't necessarily reel in the same people.

Vision

Manchester is known for its amazing clubs and vibrant nightlife, it's packed with clubs and bars that don't close until sunrise, but all these places seem to be rowdy and far from relaxed. Vibe Manchester will host a relaxed and sociable atmosphere where our customers can have drink, listen to some music and hang out till late.

Aims

I think it's a good idea to set targets of where we aim to be in 1 years time and then 5 years time to give you a feel of how we are hoping to progress, here they are:

In 1 year we hope to have a steady flow of new and returning customers and in the position to be taking on more staff. We're aiming to be on the way to getting our name in the 'Good Food Guide' and getting some recognition.

Our 5 year goals are to list within each of the top 5 music venues, caf?s and eateries in Manchester. I'd like to have expanded the company to three new locations in the UK's major cities including London.

Competitors

Manchester is full of quirky coffee shops, music venues and cocktail bars with great reputations and loyal customers. Although all these venues offer what we do, none of them offer all of these rolled into one. Vibe Manchester is a hybrid business, merging all the things we love and putting them in the same place, making for the best experience possible. Here are a few competitors in the area that we like the look of:

Branding

We are looking to invest in a complete branding package, at the moment we have a concept with no brand. We're looking for all the basics initially:

Logo
Slogan
Business Cards

Posters
Flyers
Swing Board

As we are a shop, we will need the majority of our products and equipment branded also, we will be needing weekly posters created for our live events that are booked throughout the week. We would like our brand applying to the following:

Menus
Stamps
Loyalty Cards
Mugs
Disposable Cups
PC Screensavers
Banners
Weekly Gig Posters
Window Decals
Shop Front Sign
Neon Sign
Floor Tiles
Biscuit Wrappers

Coffee Bags
Coasters
Tables (Laser Engraving)
Plaque
Chalkboard
Wax Stamp
Embosser
Paper Bags
Food Boxes
Email Footers
Stationary
Aprons
T-Shirts

Branding is a big deal to Jon and I, our business plan wouldn't work if it didn't have a solid, effective brand backing it up. We want to look professional yet laid back, something that sets us apart from others.

Here are some branding projects that we like:

Business details

Business name:	Vibe Manchester
Business address:	Vibe Manchester, 35 Deansgate, Manchester, M3 4DJ
Business opening times:	Mon-Fri: 9:00am - 12:00pm, Sat: 10:00am-12:00pm, Sun - Closed.
Grand opening date:	6:00pm, 26th April 2019
Business phone number:	0161 883 1122
Business website:	None

The projects

There are 2 projects that need to be completed. These projects are outlined below.